New South has been designing effective outdoor advertising campaigns for over 10 years and has worked with hundreds of local organizations.

Components of an effective outdoor advertising design

  1. Use contrasting colors
  2. Use 7 words or less
  3. Steer clear of script of thin cursive fonts
  4. Use colors that stand out
  5. Include a call to action
  6. A great picture is worth a thousand words
  7. Less can often be more