Why should you have a billboard in Huntsville and Decatur?

Huntsville is officially Alabama’s boomtown, and here are some statistics to prove it: – Among the 125 most populous areas of the country, U.S. News & World Report named Huntsville 1) The Best Place to Live in Alabama 2) The Best Place to Live in the Deep South 3) The 11th Best Place to Live… Read more »

Capture More Eyes with Live Updates

Remember riding through town with your parents as a kid, and the bank would have a lighted digital display under its sign giving you the current time and temperature? It was a simple and effective way to attract the attention of passersby with new and constantly changing information. Today’s digital billboards go way beyond a… Read more »

How Billboards Add to Marketing Strategy

We live in a digital world, and we are always on the move. These two factors are essential in forming a marketing strategy that makes an impact. Consumers spend an average of 70% of waking hours away from home and are constantly exposed to billboards. And because real life has no skipping or ad-blocking, a… Read more »

Counting Down to Drive Business Up

“10…9…8…7…” and the excitement builds. Numbers grab attention. A countdown to a big event is the perfect way to engage your audience and build interest in your business. One way to draw eyes with a countdown is to lead up to a highly anticipated annual event. Point Mallard in Decatur, Ala., recently completed a countdown… Read more »

Billboard Ads VS Web Ads – How Do Billboards Stand Up?

With many advertising opportunities available to business owners, it can be hard to know how to best allocate marketing dollars. To help entrepreneurs facing this dilemma, we’re comparing web ads and outdoor advertising according to the categories we know to be most important: cost, ROI and audience reception. Cost Some digital advertising platforms have the… Read more »

Dayparting – Define and Refine Your Message for Free

Your advertising can (and should) keep up with your business’ promotions. If your promotions change by day (or even by the hour), it’s easy for us to help keep your ads fresh and timely. At New South Outdoor, our biggest priority is bringing customers to your business. That’s why we offer dayparting at no charge.… Read more »

Billboards are Dead, Aren’t they?

“We don’t need to advertise on billboards. We’re running Facebook ads! Plus, no one responds to billboards.” We hear it all the time. We sigh, we take a deep breath, and we begin our explanation. Billboards aren’t dead! They can be an integral part of your overall marketing strategy. They can reinforce Facebook ads. They… Read more »

Digital Billboard Functionality Is Your Friend

One thing that I have seen since digital billboards have been available is that some advertisers have not used them to their full potential by running different ads in their slot. They didn’t get the return on investment that they could have. They used digital outdoor in the same manner as they would with a… Read more »