Counting Down to Drive Business Up

“10…9…8…7…” and the excitement builds. Numbers grab attention. A countdown to a big event is the perfect way to engage your audience and build interest in your business. One way to draw eyes with a countdown is to lead up to a highly anticipated annual event. Point Mallard in Decatur, Ala., recently completed a countdown… Read more »

Billboard Ads VS Web Ads – How Do Billboards Stand Up?

With many advertising opportunities available to business owners, it can be hard to know how to best allocate marketing dollars. To help entrepreneurs facing this dilemma, we’re comparing web ads and outdoor advertising according to the categories we know to be most important: cost, ROI and audience reception. Cost Some digital advertising platforms have the… Read more »

Dayparting – Define and Refine Your Message for Free

Your advertising can (and should) keep up with your business’ promotions. If your promotions change by day (or even by the hour), it’s easy for us to help keep your ads fresh and timely. At New South Outdoor, our biggest priority is bringing customers to your business. That’s why we offer dayparting at no charge.… Read more »

Billboards are Dead, Aren’t they?

“We don’t need to advertise on billboards. We’re running Facebook ads! Plus, no one responds to billboards.” We hear it all the time. We sigh, we take a deep breath, and we begin our explanation. Billboards aren’t dead! They can be an integral part of your overall marketing strategy. They can reinforce Facebook ads. They… Read more »

Digital Billboard Functionality Is Your Friend

One thing that I have seen since digital billboards have been available is that some advertisers have not used them to their full potential by running different ads in their slot. They didn’t get the return on investment that they could have. They used digital outdoor in the same manner as they would with a… Read more »

Don’t Like Sharing Digital Billboard Space?

I Don’t Wanna Share! Often times we have been out pitching digital outdoor and we hear this objection.  Advertisers sometimes say they don’t want to advertise on a digital billboard because they are not displayed 24/7 as they would with traditional static displays.  They also may say that rates should be less than on a… Read more »