“10…9…8…7…” and the excitement builds. Numbers grab attention. A countdown to a big event is the perfect way to engage your audience and build interest in your business.
One way to draw eyes with a countdown is to lead up to a highly anticipated annual event. Point Mallard in Decatur, Ala., recently completed a countdown campaign advertising their seasonal opening of their waterpark. Utilizing dayparting, they created a series of ads that counted down to the big day. This excited the community and contributed to a fantastic (and populous) start to the season.
Another example of great success in countdowns: Minor League Baseball’s Montgomery Biscuits utilized live countdowns to promote the opening day of the new baseball season. It served as a constant reminder of community fun and created urgency in purchasing tickets.
Combining dayparting and countdowns enable your business to schedule automated shifts in outdoor ads based on the day or at time of day. Simply tell us how you’d like your countdown to run and enjoy several rotating designs for the price of one. It’s the simplest way to customize outdoor boards to fit YOUR business!
Contact us today to explore how a countdown with dayparting could benefit your business.